Rituals & Consumer Behaviour

Define a ritual. What be ritual artifacts? Choose the postulate rituals and describe how marketers can use this ritual in preparing products and blather messages for consumers. Grooming rituals, gift-giving rituals, and holiday rituals. Use appropriate examples to illustrate your answer. Rituals atomic number 18 an integral part of human society for generations and has been an influencing factor in consumer behavior. What in reality be rituals? Rituals are expressive, symbolic action constructed of sixfold behaviors which occur in fixed, episodic sequence and melt to retell everywhere time. The rituals are performed for religious reasons, during social ceremonies, theme events, heathen traditions, out of habits and other much(prenominal) occasions. The rituals are performed more or less the same way form after year without change and where ever they change it is a very sulky process spanning decades. The agents to change are gener totallyy social, cultural, ada ptations to changing clock and improvements in the society.

In India it is a ritual followed for centuries to wear saucy garments and distribute sweets, among your friends, families, business acquaintances and others before Diwali, a major(ip) festival of India symbolize the victory of bang-up over evil, which actually makes people look good and upbeat and rise preceding(prenominal) their routine chores and make merry. Diwali is rightful(prenominal) one among many such festival in multi heathenish and multi-cultural Indian society. Globally during Christmas, upstart Year people in variant countries follow different rituals to ce lebrate the occasions in their own way. Now ! a days colleges and universities also admit ritual to celebrate the anniversaries or college youth festivals every year. From the markets drive of view, these are very good propagation. When ritual are creation performed the consumer spendings would enormously rise all of sudden for certain level of time and come to commonplace after the rituals conclude. There are even extended times when one event is entranceting over and...If you want to get a full essay, order it on our website: BestEssayCheap.com

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