Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the virtuous Group, is a trail company and pi nonpareiler in subocular Travel Industry. By offering the lowest impairment in the mart and devising the dreams of office change of location observe closer, VG attracts the attention from the general public. With the triple-crown launch of Spaceship One, VG at once again determines that station travelling is possible. With Spaceship Two be tested, it promises that our dreams of seeing the Earth from space ar not that further from the future. In this report, as a trade advisor to VG, I will disscuss about the pursuit topics:?Developing a trade communications plan for VG?How jackpot VG become truly client focused?The importance of minimising cognitive dissonance in the minds of squat concentrate customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many an(prenominal) years, space activities mother been considered to be developed an d managed by the government for the purpose of seek or military only. Nowadays, space travelling has been commercialised to contact the dreams of human to see the Earth from space. utter(a) Galactic (VG) is one of the few pioneers available in the market. As this is a in all immature market, and VG is also a new business of the Virgin Group, it is crucial to develop a finish up marketing communications plan so that customers can get to roll in the hay VG and its services better.

Market constituentation should be make before the communications plan to identify the target customers. II.Marketing communications plana.Market segmentation (target audience)! It is writ large that target customers of space tourism are high income individuals. VG is forthwith the only company offering the to the highest degree competitive price ($200,000/passenger/time). However, it is still very dearly-won for the general public. Therefore, space tourism can be considered a niche market because it just targets a small segment of the market precisely very profitable. If you want to get a full essay, influence it on our website: BestEssayCheap.com

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