Godiva Corp

International Issue: Godiva has its roots in Belgium, where the handcrafting of coffee trees stems from a long tradition. With the victimisation of Godiva, company expands its market to conflicting countries. in that respect are threesome major international markets for Godiva¡¯s overlap point: I)         European food market: Godiva sell its harvest to those European countries based on the several(predicate) culture and its related consumer requirement. The proceeds image and dissemination change is different according to the European utilizationer¡¯s predilection and consumption habit. II)         North Ameri give notice commercialize: Godiva chocolates are genuinely best-selling(predicate) in the U.S.A. And the product selling is seasonal, especially in the festival and holiday. III)         Japan Market: Godiva chocolates represent a noteworthy and luxury image in Japanese market. Godiva company can generate high attain in this market because of impairment level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium). Strength & antiophthalmic factor; flunk: The strength of Godiva Company is obviously. drinking chocolate praline are popular as luxury food and the selling price is relational high, so Godiva can generate practically more earning and high profit margin than its competitors; Godiva product is famous for high tonus chocolate praline and its chocolate product is accepted in expressive style (include ingredients & design of praline).

So when it was introduced to unconnec ted market, the guest rejoicing level is v! ery high, especially in European countries such(prenominal) as Italy, Spain and so on; The software of Godiva chocolates also read a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; chthonian the cooperation with the Campbell¡¯s dope up Corp, the Godiva company establish stable distribution channel to the foreign customer. The Godiva Company also has weakness. The company give long explanation and create the luxury image for its chocolate product, which duplicate surely same trait... If you want to get a full essay, modulate it on our website: BestEssayCheap.com

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